Volumes sold are doubling each week the retailer said, as people finally go mad for digital frames – which have become a lot more affordable and numerous this year. The news has been trundled out with the premise that they could lead to a decline in the traditional postcard – even the saucy seaside cartoon ones – which is doubtful.

Niall O’Keeffe from PC World said: “If you’re on holiday or for that matter at a party – wherever you are really – you can send digital pictures direct to the frame via an Internet connection. We suspect that this will lead to a decline in the postcard as this digital alternative emerges, though whether or not we’ll see a similar level of sauciness in the pictures is anyone’s guess!”

Shopping site Kelkoo has confirmed that the UK has gone digital photo frame bonkers, saying the most popular search right now is not – shock/horror - the elusive Wii – but 'digital picture frame'.

Still, on Christmas morning, I guarantee that ‘little Johnny’ will kick you in the balls if you give him one of these to make up for the Wii you failed to order early enough.-Martin Lynch

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