The major complaint with the iPhone has proved to be the cost. £269 plus £35 per month is proving to be a little rich for many people's palates. Particularly since the 18 month contract means that whilst you've probably got about 3 months of quality showing off time left before it becomes commonplace, or *whisper* old news. So what to do? Well, in the same way you can rent a hot date, a tux and a nice cab for that company Christmas party, you can now complete the ensemble with a rented iPhone.